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What for? Calligraphy has a long, honorable history in many different cultures. From time to time advertising professionals are drawn to rediscover the power of manuscript, or the hand written word.

Some recent studies point out that the written word has greater visual impact than a movie, or even the human form itself. Only one word - a cluster of letters drawn and colored in a specific way — can be what makes all the difference. The consumer remembers a certain
product or idea.

Like a personal signature, calligraphy can add a unique touch of authenticity and lightness to your brand.

It's more than words.